The target audience for our sequence is to be in the age range of 16 to 34 to accommodate a wider variety of ages and film tastes. For example, the younger end of this age scale will be looking towards the film as more as an entertainment medium, designed to keep them busy for a few hours whilst they socialize with their friends. The upper end of this scale is for the older, more film savvy side of an audience, who have the experience and age to recognize the contexts and themes of our film. Mainly aiming towards the lower to middle class areas of society for a wider viewing and reception from the audience. the reasoning behind this move is that lower and middle classes out number the higher, upper class of society which means that as already stated, we open up the market to a large audience base who can give a well structured and varied feedback for us to work with to improve on the next production.
There are several institutions which we have looked into so we are better able to align the sequence with an established film industry such as Hollywood or the British film industry. These institutions include films like 28 Days Later, 28 Weeks Later, Dog Soldiers and Doomsday.
Rogue studios, which was the studio that produced Doomsday, is also responsible for classic British films such as Hot Fuzz and Shaun of the Dead. These three films have a distinctive mix of Hollywood and British film traits, it is this hybridity that made them such popular films. An example of some of these traits are special effects, high budget, A list actors and a sense of stereotyped, British society.
"For its theatrical run, the film was originally intended to be distributed by Focus Features under Rogue Pictures, but the company transferred Doomsday among other films to Universal Pictures for larger-scale distribution and marketing beginning in 2008. Doomsday was commercially released on 14 March 2008 in the United States and Canada in 1,936 theatres, grossing US$4,926,565 in its opening weekend and ranking seventh in the box office, which Box Office Mojo reported as a "failed" opening. Its theatrical run in the United States and Canada lasted 28 days, ending on 10 April 2008, having grossed US$11,008,770. The film opened in the United Kingdom, Republic of Ireland, and Malta on 9 May 2008, grossing a total of US$2,027,749 in its entire run. The film's performance in the UK was considered a "disappointing run". The film premiered in Italy in August 2008, grossing an overall US$500,000. Worldwide, Doomsday has grossed US$22,211,426."
Sourced from Wikipedia in regards to FIlm circulation of Doomsday (2008)
http://en.wikipedia.org/wiki/Doomsday_(film)#Release
Rogue studios is also responsible for recent releases such as Skyline and the Warriors way. Skyline currently grossing at $17,000,000. the Warriors Way has yet to be released.
28 Days Later was a considerable success at the box office and became highly profitable on a budget of about £5 million. In the UK, it took in £6.1 million, while in the US it became a surprise hit, taking over $45 million despite a limited release at fewer than 1,500 screens across the country. The film garnered around $82.7 million worldwide.
Critical views of the film were very positive. Based on 199 reviews collected by the film review aggregator Rotten Tomatoes, 89% of critics gave 28 Days Later a positive review. On Metacritic, it received a 73 (out of 100) based on 39 reviews. TheLos Angeles Times described it as a "stylistic tour de force," and efilmcritic.com called it "raw, blistering and joyously uncompromising."
Bravo awarded it the 100th spot on their "The 100 Scariest Movie Moments." In 2007, Stylus Magazine named it the second best zombie movie of all time. The film also ranked at number 456 in Empire magazine's 2008 list of the 500 greatest movies of all time. Bloody Disgusting ranked the film seventh in their list of the 'Top 20 Horror Films of the Decade', with the article saying "Zombie movie? Political allegory? Humanist drama? 28 Days Later is all of those things and more – a genuine work of art by a director at the top of his game. What's so amazing about the film is the way it so expertly balances scenes of white-knuckled, hell-for-leather horror with moments of intimate beauty."
Sourced from Wikipedia in regards to film circulation of 28 days later
http://en.wikipedia.org/wiki/28_days_later#Reception
Signed Mike
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